Business to
“The world
does not operate
in silos. All
stakeholders need
to be aware of
multiple issues.”
        Chrysalis Associates combines market research approaches to focus on new market entries in industrial settings.    
  The role of business-to-business research is to define the needs and requirements of all stakeholders involved in your business issue:

• Clients

• Suppliers

• Senior Management

• Staff

• Competitors

This 360-degree approach to market research provides valuable insights into all relevent market segments and thus a wider perspective on all of your specific target markets.