info@chrysalisassociates.ca |
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Observational Research |
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"The obvious isn't always apparent." Paco Underhill
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Hybrid ethnographic techniques | ||||||||||||||||||||||
Observational research, or ethnography, is the
framework that helps make sense of what people do, placing context into
stated behavior, allowing you to view the world through your customer's
eyes. Combining the hybrid approach of pure observation, including self-reported behaviour and discussion based on those observations with a structured interview to understand "why", provides the dynamic insight for the development of new products and services. |
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